M’Afrique by Moroso.
There is an image, an idea of Africa that lives
deep in human imagination. Its form often transcends the power of the word and
its profile lies under layers of conscious retrieval. It is alive within each
one of us on a primordial level, inexplicable yet undeniable. Maya
Angelou
the making
of Madame Dakar by Bibi Seck and Ayse Birse
The reasons behind a project centred around Africa are explained to us by Patrizia
Moroso, who devised the event and asked Stephen Burks to design the
installation in Moroso’s Milan showroom in Via Pontaccio:
“multifaceted, modern
Africa deserves to be known and sustained for the originality of the creative
languages with which it enriches global culture. The African continent is
extraordinarily rich in creativity, materials and ideas that are sources of
inspiration and nourishment for us. When applied to design, they engender
products which exude tradition and modernity, innovation and history, form and
beauty. I think there is so much of Africa and in this event my intent was to
showcase the creativity of a few of the great artists and personalities of
contemporary African culture. Going beyond the stereotypes that present Africa
as a tragic or, at best, exotic experience, we want to highlight some aspects
of contemporary African culture, which is in effect comparable to global
culture. Looking at Africa through the eyes of contemporary art, photography,
architecture and design is perhaps the most appropriate way of approaching this
vast, powerful continent, so creatively rich and diverse that today it is still
one of western modernity’s greatest sources of inspiration”. Patrizia
Moroso
Shadowy
collection by Tord Boontje
The event presented a few examples of Africa’s
power and beauty in the work of some of its leading artists.
Fathi Hassan, who expresses symbolism in various forms through the
written word: a tray is like an eternal container that holds and keeps the
word. Nubian calligraphy is unusual in that it is composed of symbols, like the
leaves of the desert or a nomad’s baggage. Another unmissable installation
features the scarab beetles of ancient Egypt which eat precious dust to become
immortal.
Soly Cissé, on the other hand, expresses the contrasts of African
culture in his work: modernity contrasts with conservatism, the amazing
cultural diversities which made the continent artistically rich yet, at the
same time, burdened it with a controversial and in some ways mysterious
history. His sticky tape-covered chair is a mystic object which belongs to both
the past and the present.
Shadowy
collection by Tord Boontje
The exhibition rounded off with the beautiful photos of Mandémory, a
self-taught photographer who rejects the concept of an ethnographic-realist characterisation
of Africa and prefers suggestions, details and portraits in which colour and
light intertwine and generate energy.
Then there is David Adjaye, one of the best-known, widely acclaimed
architects on the world scene and also a keen photographer. For M’Afrique he
presented his photographic documentation of five African cities (Dakar, Addis
Abeba, Harare, Pretoria, Bamako), part of a bigger, highly successful
exhibition held at Harvard in 2007. His photos are part of a study of new urban
planning models and were taken in order to show the key characteristics of the
urban – and, if possible, suburban – layout, without the ambition of providing
an exhaustive photo study of each city.
David Adjaye was recently appointed by Moroso to design its new main office
building in its time-honoured Udine headquarters.
bench by
Patricia Urquiola
Madame Dakar
by Bibi Seck and Ayse Birse
Products made in Africa by local craftspeople:
Last year Moroso started using a hand-weaving technique employing the plastic
threads traditionally used for making fish nets. This created the success of Tord
Boontje’s Shadowy collection, which we present today in its entirety:
chairs, armchairs, loungers and a stool/table in light, light-hearted shapes.
The same technique is now used by Bibi Seck and Ayse Birsel who created
a wide range of attractive, softly rounded products, such as Madame Dakar,
a enormous armchair as enveloping as a hammock.
Then there’s Patricia Urquiola’s “bench” that sits on the sand like a
tree trunk, accompanied by a smaller, single-seat twin and by a low table. Stephen
Burks’s creations are equally beautiful: a chair, an armchair and a range
of pouffes in various sizes.
Binta by
Philippe Bestenaider
Binta by
Philippe Bestenaider
New products inspired by Africa:
By Philippe Bestenaider, an armchair, Binta; a sculptural form
with the solid, heavy look of the baobab rooted to the ground. Binta is
upholstered in multicolour patchwork wax prints. Plus the Bogolan Pouffe,
made of a very distinctive material – a tyre recycling by-product – printed
with decorative motifs.
Patricia Urquiola designed Rift, a range of contract seating
inspired by a rift valley. The seating is composed of various, superjacent
layers which give the impression of division.
Bogola
pouffes by Philippe Bestenaider
Classic products reinterpreted in an African version:
On this occasion, some of Moroso’s iconic designs are upholstered in African
fabrics: Ron Arad’s Victoria & Albert and Do-lo-rez, Patricia
Urquiola’s Antibodi, Fjord, Bohemien and Lowland;
Princess by Nipa Doshi & Jonathan Levien, and Tokujin’s
splendid Bouquet chairs.
Do-lo-rez by
Ron Arad
Do-lo-rez by
Ron Arad
Fabrics:
Another special aspect of African society is its fabrics, which are not simply
textiles to buy and sell or to use for clothes. Their decorative motifs convey
a kind of text which embodies the people’s social and religious identity. There
was no written word in ancient African society and communication was solely
oral, therefore each sign conveyed a meaning.
The greatest number of this kind of textiles is designed and made in Senegal.
Its strategic geographic position, between the desert, the savannah and the
ocean, made the country one of Africa’s main trading bases, transforming it
into a rich commercial and cultural workshop. A cross-fertilised universe of
styles in which Western-style clothing, most appreciated in urban areas, mixes
with traditional ethnic fabrics and costumes.
The fabric African women choose for their typical costume, the boubou, is very
important because its richness indicates the family’s social status. Nowadays,
the classic fabrics, called pagne, are usually made and printed on an
industrial basis. The Dutch firm, VLISCO, leads this particular market; in fact
its vast collection of African prints was used for many of the Moroso
collection designs.
Other visually stunning fabrics are those designed and made by the Senegalese
textile artist Aissa Dione, a symbol of African women’s successful
creativity and managerial skills. She applies her pictorial talent to the
creation of cotton and raffia textiles.
textiles by
Aissa Dione
Lastly, the collection also uses a range of new batik fabrics made by local
craftspeople and purchased directly in Africa.
Shadowy
collection by Tord Boontje
Shadowy
collection by Tord Boontje
Shadowy
collection by Tord Boontje
Stephen
Burks’s armchair
Stephen
Burks’s pouffes
toogou by
Bibi Seck and Ayse Birse
bayekou by
Bibi Seck and Ayse Birse
bayekou by
Bibi Seck and Ayse Birse
Nopolou by
Bibi Seck and Ayse Birse
sources: Moroso
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